Mahindra Appoints Pratap Bose as Head of New Global Design Organization


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Mumbai, India and LONDON, June 11, 2021 / PRNewswire / – The Mahindra Group (ESB: 500520), (NSE: M&M), today announced the appointment of Pratap Bose as Executive Vice President and Chief Design Officer to lead its new global design organization. The new Global Design organization renews Mahindra’s commitment to reshaping the future of mobility by designing and developing authentic next-generation products dynamically designed with global appeal.

Mahindra Appoints Pratap Bose as Head of New Global Design Organization

The Global Design organization will include the recently announced Mahindra Advanced Design Europe (MADE) which is being established in Coventry in the West Midlands, UK and the existing Mahindra India Design Studio (MIDS). The Global Design Organization will tap into the world-class talent pool and expand its global technology footprint.

In this role, Pratap will be responsible for both MADE and MIDS and oversee the design of all key business segments such as Genuine SUVs including Born Electric Vehicle (BEV), LCV products (less than France) and Tractors and agricultural machinery. Pratap will join on June 24, 2021 and report to Rajesh jejurikar, Managing Director, Automotive and Agricultural Sectors, Mahindra and Mahindra Ltd.

Pratap is a former student of Royal college art, London and National Institute of Design, India. He brings with him over 20 years of global automotive design experience. His last assignment was with Tata Motors in the UK where he spent 14 years. Previously he had worked in Piaggio, Italy and Daimler Chrysler, Japan.

Speaking of the ad, Rajesh jejurikar, Managing Director, Automotive and Agricultural Sectors, Mahindra and Mahindra Ltd., said, “We are at an inflection point on our growth journey in the automotive and agricultural sectors as we accelerate our transformation initiatives. Our strong pipeline of 23 new products to be launched over the next five years would bring our advanced design and engineering capability across automotive, farm equipment and two-wheelers to the fore. Having Pratap on the team will strengthen our design capacity, improve our products and expand our customer base. We are very happy to welcome her on board and look forward to writing a new chapter in Mahindra’s rich product heritage. “

The Global Design organization is a strategic initiative to ensure that products are future-ready and exceed the expectations of customers around the world. To ensure creative production and world-class program execution, dedicated verticals are created in each studio, which will maximize and enhance creativity and ensure program delivery on time. The organization will refine Mahindra’s distinctive product designs and differentiated technology offerings across its portfolio.

About Mahindra

Learn more about Mahindra on www.mahindra.com | Twitter and Facebook: @MahindraRise

Photo : https://mma.prnewswire.com/media/1531515/Pratap_Bose_Joins_Mahindra.jpg
Logo: https://mma.prnewswire.com/media/1504779/MADE_Logo.jpg

MADE logo (PRNewsfoto / Mahindra Group)

MADE logo (PRNewsfoto / Mahindra Group)

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